I design digital experiences that feel effortless. With a strategic blend of UX, content, and business thinking, I help companies create products that are intuitive, effective, and genuinely useful.

For the past eleven years I have predominantly worked at full-service marketing agencies participating in creation of websites and other digital assets. My career started in web development and today I combine that experience with my passion for designing great user experiences.

UX Architect

UX Case Studies

Case Study Q&A Guide
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What’s the largest UX project she’s worked on? What’s her biggest metric improvement? Does she have experience working on a large team? Has she conducted user tests?
JELD-WEN Website Redesign largest complete redesign and the project I’m most proud of to date. 

Does she have the capability and experience of designing complex systems that have multiple user roles to define and design for?
JELD-WEN CMS, a custom CMS that was certainly more complex than WordPress.

Is she capable of taking a project with a copious amount of unstructured content and turn it into a digestible and easy to follow experience?
Murdock Charitable Trust Website Redesign, one application process with significantly less copy and PDFs to sort through. 

What about different mediums? Has she designed for interfaces that aren’t meant for a computer or mobile device?
U of O School of Journalism - Hall of Achievement Interactive Display, a mouthful to introduce but a simple to use touch screen experience on a decently sized wall.

Does she understand business, marketing, the power of selling things by making sure people have access to the answers they’re looking for or need to know? Can she work on creating UI designs?
Peterson Training Redesign, doesn’t matter the size of the business, every website deserves an in-depth look at creating the best experience to help a business to grow. 

I'm happy to answer or provide examples to any other questions you may have and I hope you enjoy my work.

JELD-WEN
Redesigning for Impact—How JELD-WEN’s Website Boosted Engagement & Sales

Industry
App type

Problem



Outcome

Building materials and manufacturing
Desktop & Mobile website

Complete redesign of an existing consumer website for a major brand name manufacturer. Focused on improving customer inquiries

66% Reduction in page load time
300%+ customer inquiries
50% reduction in time to complete website tasks

View case study

ZoomCare
From Frustration to Efficiency: Streamlining Zoomcare’s EMR for Faster Care

Industry
App type

Problem



Outcomes

Healthcare
Enterprise Web Application

Complete redesign and tech moderanization of an existing Electronic Medical Record application for a network of urgent care centers.  
Reduced task completion times by 50%+
Launched a modernized design system
Matured Zoomcare’s UX practice

View case study

JELD-WEN
Custom CMS

Summary


My Tasks



Results

Custom CMS designed for managing multiple proprietary websites across the globe.

Defining scope, user roles and product feature requirements. Comparable application reviews, Sitemap, Wireframes, Interaction Design

97% reduction in time to publish content

View case study

M.J. Murdock Charitable Trust
Website Redesign

Summary


My Tasks


Results

Complete overhaul of an outdated web experience for a large charitable trust.

User Flows, Interaction Design - Wireframes, Information Architecture

A simplified and elegant user experience. Provided users clarity around a lengthy application process. Provided a comprehensive approach to showcasing accomplishments. Brought rich content to light to help the trust's vision of being an industry resource.

View case study

Bumped iOS App
Evaluation

Summary




Tasks

Result

Personal project to showcase my thoughts and process for evaluating an existing application and determining possible areas for improvement.

Cognitive Walkthrough, Heuristic Evaluation

Hopefully a helpful approach to showcasing how I think.

View Case Study

University of Oregon - Journalism Hall of Achievement
Interactive Display

Summary



Tasks


Results

Creation of a brand new interactive display for showcasing university alumni in a large and inspiring interactive format.

User Flows, Interaction Design - Wireframes, Information Architecture

An easy to navigate multi-user touch screen experience.

Coming Soon

Peterson Training
Website Redesign

Summary


Tasks


Results

Redesign of a small business website by focusing on user needs and business goals.

Information Architecture, Content Strategy, Copywriting, UI Design

A more welcoming UI experience with a greater emphasis on thoroughly communicating the businesses benefits, structure and anticipating information the users will need or want.

Coming SOon

Client Feedback

"Alissa is a joy to work with for several reasons. Most importantly, from a client perspective, she is unflappable ... no deadline, no content request, nothing phases her. Her response is always, "yes, let's do it!" Furthermore, she is brilliant at what she does. It can be challenging to translate concepts into design if you do not have a design background ... the idea is in your head, but you can't put it on paper. Alissa along with her team were brilliant at helping realize our vision in a visual sense. I will absolutely look for opportunities to partner with Alissa again on future projects. She's amazing."
Colby Reade, Director of Communications - M.J. Murdock Charitable Trust

Let's Connect!

I enjoy solving all kinds of UX problems, let's connect and see if I can help you.

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