A business owner reached out with a general inquiry, "Does my website look good and work well?". At first glance, the site appeared to need some simple aesthetic enhancements and content reorganization. After taking the time to understand how the business functions, it's future goals and it's user base, it was clear there was significant room for improvement. Through defining the current and future website goals, we were able to focus on the current approach and plan for the future separately. The result is a better approach to communicating the business offerings, benefits and unique approach effectively to users. Ensuring users have potential questions answered and is easy to navigate.
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